The objective of Kaleido was to explore how intentional, whimsical design can cultivate joy in everyday environments. Through research into color psychology, emotional design, and audience behavior, the project demonstrates how playful visual experiences can shift mood, encourage curiosity, and help adults recognize small moments of delight in daily life.

Kaleido was developed through an iterative, semester-long process of research, critique, and refinement. A vibrant visual identity was created using expressive color, experimental typography, and experiential design principles. The system was applied across a poster campaign, social media content, and a conceptual pop-up installation, creating moments of joyful interaction across physical and digital spaces.